7 Expert Interviews from 2021
When in doubt, I ask an expert. In 2021 I was lucky enough to get answers from some of my favorite experts on hot topics from virtual events to podcasting to job search. These seven experts took the time to answer the top questions about their area of expertise.
Ed Smelser, Sr. Marketing Director at WithoutWire, has been working in marketing communications for decades and knows how critical content marketing is to any successful marketing strategy. I asked Ed some of the most common questions about content marketing.
2. Job Search and Recruiting with Zac Engler
Zac Engler, Head of Talent Acquisition at PaR Systems, has been in HR for almost 15 years. Learning about people’s career goals and helping them turn those dreams into reality drives his passion for recruiting. Zac answered some of the top questions about job search and recruiting on LinkedIn.
3. Podcasting for Business with Ian Levitt
Ian Levitt, CEO at Studio Americana, worked in radio for 20 years as a DJ, technical director, and program director before starting his own podcast production company in 2017. They record, produce, and edit podcasts on various topics from environmental advocacy to accounting to sporting horses. Ian answered common questions about podcasts as content.
4. Creating an Online Community with Jenna Redfield
Jenna Redfield, the founder of Twin Cities Collective and Collective Social Media, has first-hand experience creating and maintaining a thriving online community. Jenna started the Twin Cities Collective in 2017 as a way to connect with local creatives. Now, four years later, that group had over 4.5k members on Facebook. Jenna has grown her brand beyond the Twin Cities with Collective Social Media with online workshops, classes, a YouTube channel, a podcast, and more. Jenna answer took the time to answer some of the most common questions about building an online community.
5. Virtual Event 2021 and Beyond with Sheri Bennefeld
Sheri Bennefeld has been producing online events for over ten years, making her a uniquely qualified expert in virtual events. Sheri’s company, Way Beyond Ordinary, creates both virtual and live event experiences. She has helped many companies in the last year pivot from live events to virtual and has hybrid events she is working on for the Fall. She answered some of the most common questions about virtual events and what to expect in 2021 and beyond.
6. Connecting and Educating on LinkedIn with Michelle Lemmons
Michelle Lemmons, RN, BSN, PHN, CNOR was a nursing assistant and registered nurse for ten years before becoming the OR Clinical Educator at Key Surgical. Michelle has been featured in OR Today, Once a Nurse Always a Nurse, and is one of the hosts of the new podcast, Knowledge Unlocked. Michelle uses LinkedIn brilliantly to promote her work in clinical education as well as connect with other industry thought leaders. I ask Michelle about her experience on the platform as an educator and what she wished others knew more about.
7. Video is King with Jerome Serra
Jerome Serra has been making videos for almost 10 years. His video product company, Melo Multimedia, works with entrepreneurs creating great videos that can help their business grow. Jerome takes a holistic view of video production for businesses starting at what they want the video to accomplish to make sure the end result meets the client’s needs. He answers the common questions on how video can grow your brand.
